I’m so excited to bring you this post today and introduce you to the work of New Zealand-based dress designer, Kelsey Genna, because believe me when I say this is really a name to watch. When Kelsey sent me her very first bridal campaign, I was immediately struck by how unique, gorgeous and wearable her dresses are. I know many brides who aren’t into the whole traditional dress thing, and want something more boho without sacrificing that wow factor – in fact, I’ve featured many such brides right here, and I can really see Kelsey’s designs on South African brides. They’d be amazing at a farm wedding, for example, and I love that they combine a slightly vintage edge with an elegance inspired by flowers. Not to mention that I’m dying over these campaign images and how beautifully the dresses have been styled – I do love me a good floral crown! If you’re thinking “I love these, but New Zealand is, like, far”, then worry not, because Kelsey often works with brides in other countries and will happily ensure the dress is made to measure and supremely flattering. I can’t wait to see real life brides in these beauties, and to follow what Kelsey does next.

All images from Kelsey Genna