Introducing Bride&co’s New 2018 Collection

Bride&co 2018 Collection on SouthBound Bride

If you’re looking for a wow-worthy dress this season, then pull up a chair and get comfortable, because I’m about to sweep you off your feet! Bride&co, South Africa’s most beloved wedding and eveningwear store, have just celebrated their ten year anniversary by launching their 2018 Collection and I have a feeling you are going to love it! It’s not just wedding dresses either, but breathtaking occasionwear for the ladies (matric dance dress, ball, whatever you need), and suits for the boys too. And the wedding gowns… oh my. I’ve long been a fan of the Oleg Cassini and Viola Chan brands, and to see them available in SA (alongside the Bride&co in-house label) is amazing – I can’t wait to feature brides walking down the aisle in these beauties! Last month I was treated to a showcase of all this gorgeousness in Johannesburg and I couldn’t stop snapping away on my phone – each piece in the full 2018 Collection is more spectacular than the last! Whatever your bridal style or body shape, there’s something here for you, from dreamy princess ballgowns to sophisticated, slinky numbers. And as I mentioned, I LOVE that Bride&co is not just for brides anymore (er, someone invite me to a red carpet event now please!) With ten stores nationwide and a wide variety of suits, suit separates and dresses on offer, the Bride&co and Eurosuit team are able to help customers style their perfect look, whatever the occasion. Let’s take a look, shall we? Expect to be wowed.

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20 Chic & Sheer Wedding Dresses

The Elle Gown by Elika In Love

This month we’re highlighting the transparency trend that’s one of the biggest 2018 wedding trends. But while transparent normally makes me think of acrylic and glass, there’s a whole barely there trend going on in bridal too. Sheer wedding dresses are where it’s at – a chic, sexy, super feminine way of expressing your fashionable self that I absolutely love. From the established illusion neckline and illusion back style, to nude lade gowns and sheer fabrics, to sheer panels showing off flashes of ‘skin’ (usually lining, in fact, which makes the look ironically and surprisingly quite modest), the whole thing is sheer perfection! We’ve rounded up 20 BREATHTAKING gowns from Etsy to inspire! *Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.

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10 Dreamy Wedding Dresses Under £500

Cathlyn Bridal Dress by Phase Eight

Over the last few years, I think it’s safe to say that bridal fashion has gone from pretty awesome to OMG amazing. Every season designers take my breath away with their dreamy creations, and it just seems to get better and better each time. But as much as I LOVE couture, not all of us can afford Vera Wang, amiright? Champagne tastes, lemonade budget. Fortunately, as bridal fashion has grown, so has the market for beautiful affordable wedding dresses, and these days, the high street delivers some absolutely swoon-worthy (and budget friendly!) options for the modern bride. Today I’m rounding up 10 of my favourites – each for under £500! Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.

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20 Beautiful Bridal Separates

Lace Top Wedding Dress by Tavifa Bridal

Why have one piece of bridal fashion gorgeousness, when you can have two? Bridal separates have been taking wedding world by storm, especially those brides leaning in the boho direction. And I have to say, two-piece gowns are a special kind of gorgeous. I think one of the things I like most about them is how you can mix and match to get the right style for you and your body, whether that’s a cheeky crop top, a luxe silk or sequin creation, or a super intricate embellished number on the top, and then a floofy tulle beauty or something more structured on the bottom. And of course, there are some seriously gorgeous options on my fave site, Etsy, so I just had to round up 20 of the best for you today!
Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.

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20 Best Wedding Dresses of 2017

Gorgeous gowns are one of the things I have come to love most about my job and year after year I’m stunned by the sheer beauty of our brides and their choices in bridal fashion, whether classic or daring. Each one comes with its own story, of how it came to be THE dress, and like finding a partner, finding the perfect dress can be a struggle. But every one of our brides tells us when you know, you know! The evidence is clear for all to see, and in between all the exciting talents emerging in the SA bridal fashion scene right now, it is SO hard to pick! But pick we did, with special reference to the dresses that YOU loved on social media in 2017. Each one of these is as special and unique as the woman who wears it, a reflection of the many hours of care that goes into creating a bridal masterpiece. That’s the hard work and talent of the designers we’re honouring here. But slaying it IN your dress? Well ladies, that’s all you.

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20 Elegant Minimalist Wedding Dresses

Minimalist Wedding Dress

Magnolia Minimalist Wedding Dress by Lilu Bridal

Some brides are all about extra-ness – enchanting embellishment, beautiful bling, statement lace, or frothy tulle skirts that wouldn’t look out of place at an embassy ball. But for some brides, less is more. Think clean lines, ’90s-style silhouettes, and minimal embellishment. For a sophisticated minimalist bride, it’s all about gorgeous fabrics, stunning cuts, and fresh, pared-back styling, and designers are LOVING the look of right now. So if you’re planning a modern minimalist wedding or just want to rock elegantly simple chic on your big day, I have the perfect roundup of minimalist wedding dresses, which also happen to be fairly minimalist on the ol’ pocketbook – forget high end designers; every one of these beauties comes from either Etsy or the high street! *Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.



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Wedding Veils for the Fine Art Bride

Lace Mantilla Veil by Sibo Designs (Image: Brumley & Wells)

The other day we rounded up some GORGEOUS fine art wedding dresses from Etsy, but I’m not done yet with the pretty, oh no. Because a fine art bride also wants to rock a beautiful veil. And why wouldn”t she? Veils are quintessentially romantic and feminine, they look incredible on film (especially those with extra length or lace detailing) and they can also add a bit of vintage flair, whether that’s a touch of Art Deco glamour or a swish of old European grace. But don’t just take it from me. Dive into these 20 spectacular beauties, and you’re sure to agree! Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.

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Jardin de Dentelle by Jessica Notelo & Elli-Nicole

It’s Fashion Friday, and this week I’m super excited to be able to share this bridal inspiration, featuring the new collection from one of my favourite up-and-coming SA designers, Elli-Nicole! If you’re not yet familiar with this homegrown haute brand (which extends to both gowns and shoes) – well, you’re in for a treat! Because not only are Elli-Nicole’s shoes BEYOND, but the Elli-Nicole dresses are utterly, breathtakingly fit for a queen too. So basically, bridal heaven. In this lovely lookbook, photographer Jessica Notelo has captured all those incredible textural details – 3D petal bodices, a scattering of pearls like tiny seeds, a lattice of lace. She calls it Jardin de Dentelle, which means ‘Garden of Lace’ in French – and well, that pretty much says it all! So let’s take a stroll down this particularly lovely garden path, shall we?

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20 Fairytale Princess Wedding Gowns

Jordan Lined Tulle Bridal Skirt by Rebecca Schoneveld

Since this is the month of fairytale inspiration on SBB, I couldn’t let it go by without talking ballgowns! Because when you think of a princess bride, the classic ballgown silhouette is immediately what comes to mind. And yes, some of you might think this is a bit tooooo much dress for you (although hell, if not on your wedding day, when?) but many brides who were initially considering something simpler have ended up with a ‘meringue’ because they were seduced by the magic gorgeous-making powers of this silhouette. With their fitted bodice, flared waistline and full skirt, they’re incredibly flattering to most body types. Ready to be a princess bride yourself? We’ve rounded up 20 of the loveliest Etsy gowns to inspire you!  Links in bold denote affiliate links. The cost to you remains the same, but SBB may receive a commission for any sales made.

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Blush Collection 2017 by Bride&co

Most of you are probably chilling out for the Easter weekend already, but I couldn’t resist bringing you some Fashion Friday loveliness today in the form of the new Blush Collection created by SA bridal boutique heavyweights, Bride & Co. I was so sorry to miss the launch of this gorgeous collection while I was on my travels, so I just had to bring you the a sneak peek now that I’m back! The Bride&co team have thought of every type of bride, dividing the collection into a range of ‘personalities’, so there’s something for everyone, no matter your bridal style. I love that there’s also a range of silhouettes, and every body type will find something that fits them beautifully and makes them feel like a million bucks!

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